Table of contents
Businesses Live & Die by their ability to create Recurring Impact.
Premise 1: The higher he value and higher the frequency, the higher the retention
Premise 2: If you have a retention issue, you have a product issue
Premise 3: Agencies sell an experience based on humans and methodology
The series:
Lesson 1: What is GTM for Services
Lesson 2: Cultivation - People #1 - Mission/Vision/Values/Operation Procedures
Lesson 3: Cultivation - People #2 - 1 Page Strategy
Lesson 4: Execution - Method #2 - POV/Niche
