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What is CRM Adoption??? And why it is crucial for your business?? CRM adoption refers to the process of ensuring that your employees are using the CRM system correctly to maintain 100% data accuracy. I discuss the importance of CRM as the most expensive tool in your tech stack, not just because of its cost, but because major decisions are made based on the data it contains, which could potentially cost millions. Watch this video to understand how CRM adoption impacts your business and learn how to avoid losing money.