Why
Traditional outbound selling is not dead, but it is dying. Pickup rates and open rates are decreasing in all industries. B2B buying patterns have changed and we need a new strategy.
A strategy that prioritizes relationships, accounts for new consumption patterns, and recognizes trust as the new currency.
This is a nearbound strategy I call: “SurroundBound.” It’s a LinkedIn first, video first, warmbound approach that combines Thought Leadership, Social Selling, LinkedIn, HubSpot, and Surfe.
I’ve used it to scale two businesses to 10+ businesses. Here’s how I have done and currently doing it.
And remember: The future is not far away; it is nearbound.
Who
Crafted for your Sales and Marketing Team with Love ❤️
What
The process is pretty simple. Create and Post LinkedIn content. Make connect request. Engage with prospect connect and tag them in yours. Send personalized DMs.
Where
Supered, LinkedIn, and Surfe
